Foam is unlike traditional home hair color - it is very easy, but different from what you would have used before, hence why there are a few "rules" to follow, such as tilting the bottle to mix instead of shaking, since it will cause the foam to become runny. The bottle should also be kept upright, for the same reason. It is nothing complicated, but you simply have to get used to it.
L - R: before and after
The rich, non-drip foam formula spreads quickly and easily into roots and hard to reach places, giving you complete coverage without patchiness. It is much quicker, easier and less mess than traditional hair color! The only thing that had me worried a bit is that even though I was careful to work with the foam exactly like it was mentioned in the directions, I did not end up with a frothy head like it said I should have, but I am not sure what difference it makes?
After rinsing the color and applying the nourishing conditioner, I was left with a rather natural-looking dark brown hair color with only a slight hint of red, mostly at the roots, and noticeable only with a flash or in direct lighting - disappointing!
Fortunately, the brown washed out a bit after a few washes, and the red peeked through a bit more with time. Feel free to have a look at my hair in this post to see the results just after the dye, and this one, to see what it looke like after a few washes. It did end up turning an horrible red-brown/rust shade though, even if I made sure to use the conditioner every time I washed my hair - so much for "long-lasting tonal richness"!
John Frieda Precision Foam Colour is available in 24 shades for around $13 in drugstores.