December 15, 2012

Online Reputation Management For Dummies, by Lori Randall Stradtman

With more than 250 million books in print and more than 1 800 titles, For Dummies is the most widely recognized and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier. But now, you can even enjoy your favorite series online at Dummies.com, where you'll find our proven experts presenting even the most complex subjects in plain English. Whether that means directions on how to hook up a home network, carve a turkey, knit your first scarf, or load your new iPod, you can trust Dummies.com to tell it like it is, without all the technical jargon.

I never knew about PinClout...

While it is nice to be able to find help online quickly, I was excited to be sent Online Reputation Management For Dummies for review, since I think it is important for us bloggers to be able to properly manage our social accounts, and I was surprised to find tons of useful tips in this book! For example, it is never easy to keep up with Facebook's ever changing interface and policies, but Online Reputation Management For Dummies teached me some basic things that I never knew, and that are as good for our personal profile than for our blog fan page.

In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, Online Reputation Management For Dummies walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence.

This book shows you how to create a solid, productive online reputation management system while helping you achieve your brand's goals and be ready to deal with negative chatter or crises. It explains how to set up an online reputation management and response team, it covers how to identify and incorporate both everyday and crisis SEO keywords - really important for us bloggers! - it explores reputation creation through listening, messages, images, video, and other media and it helps you handle crises with social media, bloggers, and other influencers, and respond immediately.

Online Reputation Management For Dummies, by Lori Randall Stradtman is available for $29.99.

Disclaimer: One or more products were sent to me for consideration to review. I am not affiliated with this company and the fact that the products were free absolutely does not influence my opinion.


  1. I think their books are very high quality - they've helped me a lot in the past.

  2. Ce book a l'air très intéressant!

  3. Ah cool! Faudrait bien que jle feuillette si jle vois en magasin!

  4. Thanks so much, Gaby! Glad you're enjoying it and getting some useful tips and tricks.

    Now if you'll excuse me, I think I need to check out your post for handmade soap. I have a serious addiction, but have never made any for myself.

    Thank you!!