February 23, 2012

Clairol Nice 'N Easy 123 Natural Soft Black

Tones & highlight in one simple step 
Anti-Flat. Always dimensional home hair color. Nice ‘n Easy brings your look to life with depth and dimension. Our formula, with exclusiveColor Blend Technology, gives every shade built-in tones & highlights so color will never be matte or flat.

  • Permanent liquid hair color with Precision Applicator
  • Lasts up to 8 weeks
  • 100% gray coverage
  • Includes ColorSeal Conditioning Gloss to help seal in beautiful color and intense shine

I'm currently trying to use up the hair dyes in my stash because it's the only beauty product that I have that is not cruelty-free, and I will be the first to admit that it's damn hard to find a proper cruelty-free alternative. The only brands available around here that don't test their hair colors on animals are GOSH but it's a little too pricey for me and it's rarely on sale, Dollarama's Elegant Effect Permanent Color Cream (review here) but I don't love it that much to keep repurchasing it (maybe I will try the black shade next time though) and LUSH Henna Hair Dyes which are damn pricey and look sooooo complicated to use. I am aware that Revlon does hair dye too but I have absolutely no idea if it's available around here because I have only seen it in the US but nowhere in canadian drugstores. Help please?

The last time I tried Clairol Nice 'N Easy 123 Natural Soft Black was in June 2010 and I decided to give it a go because looking at the model on the box (and the color chart on the back), this did not look black at all, but more of a dark brown, and I was right.

L - R: Before and after (without flash)

Right after dying my hair, it is left a shiny black that is not too striking against my pale skintone. I would say Natural Soft Black is an ideal shade if you are longing for shiny black hair but you are afraid of the commitment, as it will fade to a very dark brown after a few washes.

It left my hair incredibly shiny!

I find it hard to find a cruelty-free alternative to Nice 'n Easy hair dye because it has been my HG for so long for multiple reasons: it does not leave my hair looking damaged (instead, it leaves perfectly shiny and healthy!), it truly delivers a rich and dimensional hair color that never looks flat, it does not fade as quickly as other hair dyes I have tried and it's often on sale - most of the time, I got it for around $3!

*Please note that this product is NOT cruelty-free


  1. This looks very nice and shiny. It isn't easy being cruelty-free but it's worth it

  2. It's so shiny! I don't think I tried that particular hair dye before. I always purchase natural black too in which ever brand I buy since it fades to a really dark brown with is an ideal shade for me


  3. This is what I use and I absolutely love it! It's the only brand i've used that makes my hair feel more conditioned than before. :) x

  4. I've used this before. I really liked it. You are right, the color afterwards is a shiny black.

  5. Hey Gaby have you tried any health food stores? Planet Organics here in Calgary has a huge makeup/skin care, etc section and likely have hair dyes there too.

  6. You have such a nice hair! Check my blog and follow me if you wanT!


  7. Morning Gaby, I was on well.ca this morning and thought of you. They have two hair dye products that aren't tested on animals..Colora Henna Powder (about $8) and Tints of Nature ($20ish). There is free shipping on that site too. Just saw them and thought of you so jumped on here to tell you. Have a good Saturday!

  8. your hair looks so shinny and amazing!
    the result came out great! :)

  9. I am a black woman and I use this product, it is excellent for covering my grey hair, and best of all, it doesn't irritate or stain my scalp at all.